Culture Masters, the prominent non-governmental organization dedicated to preserving and promoting the world's intangible cultural heritage, is proud to announce the issuance of official designation certificates to the newly appointed Arirang Masters for 2024. Alongside these prestigious certificates, Culture Masters has launched an extensive promotional campaign to highlight the achievements and cultural significance of these exceptional artists.

Recognizing Global Heritage: The Arirang Master Designation

The Arirang Master Designation Project, a flagship initiative of Culture Masters, identifies and honors artists worldwide who have made significant contributions to the preservation and advancement of intangible cultural heritage. These artists, known as Arirang Masters, are selected for their outstanding creativity, dedication to mentorship, and their role in safeguarding traditional cultural expressions.

In July 2024, the International Advisory Board (IAB) of Culture Masters convened to designate new Arirang Masters from across the globe.

As a result, 19 artists from diverse countries, including Azerbaijan, Canada, Peru, Mongolia, Norway, Brazil, Nepal, Iran, Kazakhstan, and more, have been recognized for their extraordinary contributions to cultural heritage. Each of these artists has now received an official certificate from Culture Masters, symbolizing their status as cultural ambassadors on the global stage.

Amplifying Voices: Promotional Content and Global Reach

To further enhance the visibility of these cultural icons, Culture Masters has developed a comprehensive promotional campaign. This includes the creation of dedicated profiles for each Arirang Master on the special website "All Arirang Masters" (https://www.culturemasters.org/all-arirang-master), where audiences worldwide can explore the rich tapestry of traditions represented by these artists.

Additionally, these profiles are featured in a special edition of the Arirang Culture Connect, a global online newspaper dedicated to cultural exchange and heritage preservation. The promotional content delves into the life and work of each artist, offering readers a deep understanding of their cultural significance and the unique artistic traditions they embody.

Below are links to the specific articles for each newly designated Arirang Master:

Samira Aliyeva, Azerbaijan: https://www.arirangculture.news/View.aspx?No=3330447

Denis Pépin, Canada: https://www.arirangculture.news/View.aspx?No=3330448

Miguel Rubio Zapata, Peru: https://www.arirangculture.news/View.aspx?No=3330450

Bayartai Genden, Mongolia: https://www.arirangculture.news/View.aspx?No=3330451

Baldandorj Avirmed, Mongolia: https://www.arirangculture.news/View.aspx?No=3330452

Einar Borgfjord, Norway: https://www.arirangculture.news/View.aspx?No=3330453

Maria de Nazaré do Ribeiro, Brazil: https://www.arirangculture.news/View.aspx?No=3330454

William Moraes Corrêa, Brazil: https://www.arirangculture.news/View.aspx?No=3330455

Anil Gandharba, Nepal: https://www.arirangculture.news/View.aspx?No=3330457

Indira Lachhimasyu, Nepal: https://www.arirangculture.news/View.aspx?No=3330458

Asadollah Momenzadeh Koulenjani, Iran: https://www.arirangculture.news/View.aspx?No=3330459

Karsakbayeva Aigerim, Kazakhstan:https://www.arirangculture.news/View.aspx?No=3330460

Vamig Mammadaliyev, Azerbaijan: https://www.arirangculture.news/View.aspx?No=3330461

Nastaran Abolhassanzadeh Quchani, Iran: https://www.arirangculture.news/View.aspx?No=3330462

Anare Somumu, Fiji: https://www.arirangculture.news/View.aspx?No=3330463

Maham Suhail, Pakistan: https://www.arirangculture.news/View.aspx?No=3330464

Saifullah Samejo, Pakistan: https://www.arirangculture.news/View.aspx?No=3330465

Thibe Nyepetsi, Botswana: https://www.arirangculture.news/View.aspx?No=3330466

Maruthamutha Uthayakumaran, Sri Lanka https://www.arirangculture.news/ViewM.aspx?No=3330467

Each story reflects the diversity and richness of intangible cultural heritage across continents, from the mountains of Nepal to the plains of Kazakhstan.

Culture Masters: Leading the Charge in Cultural Preservation

The Arirang Master Designation Project is just one facet of Culture Masters' broader mission to safeguard and promote humanity's intangible cultural heritage. By recognizing these artists and providing them with platforms for global exposure, Culture Masters seeks to ensure that these priceless cultural expressions are not only preserved but continue to inspire and educate future generations.

The project is in line with global efforts, such as UNESCO’s conventions on cultural heritage, to foster international collaboration and cultural understanding. By issuing these certificates and promoting the stories of Arirang Masters worldwide, Culture Masters reaffirms its commitment to cultural diversity, creativity, and peace-building.

Looking Ahead

With the addition of these new Arirang Masters, Culture Masters anticipates expanding its reach and impact even further. The organization plans to continue its collaboration with cultural communities and artists globally, facilitating performances, exhibitions, and cultural exchanges that bridge gaps between different cultural expressions and promote a shared understanding of heritage.

As Culture Masters moves forward, it invites the global community to join in celebrating these artists and the rich cultural traditions they represent. The organization's ongoing efforts to document, preserve, and promote intangible cultural heritage will continue to contribute to a more inclusive and harmonious global society.

For more information on the new Arirang Masters and the promotional content developed by Culture Masters, visit the official website (http://www.culturemasters.org) or explore the latest features in Arirang Culture Connect.