[Culture Masters – February 20]

The illustration created by studiogstock and provided by Freepik.

Culture Masters (President Park Seongyong) has officially upgraded its International Advisory Board (IAB) to the International Advisory & Directors’ Board, marking a significant step in its governance and global leadership structure. With this transformation, the first official 16-member Board of Directors from 16 countries has been appointed, reinforcing Culture Masters’ commitment to advancing the global intangible cultural heritage (ICH) sector.

Strengthening Governance and Expanding Global Influence

The decision was finalized by Culture Masters’ Executive Office (EO) to enhance the organization's strategic advisory capacity and decision-making process. The revised structure emphasizes both advisory and governance roles, ensuring that each Director actively contributes to Culture Masters' long-term growth, cultural diplomacy, and sustainable development initiatives.

The 1st Board of Directors will serve a two-year term, from February 2025 to February 2027. Directors who demonstrate significant contributions to the organization may be considered for reappointment at the end of their term, ensuring continuity in Culture Masters’ leadership and vision.

Under this framework, Directors will play a pivotal role in guiding Culture Masters’ major programs, including the Arirang Master Program, the World Intangible Heritage Festival & Contest (WIN), and the 2025-2030 Mid-term Strategy. Furthermore, Directors will have an active voice in international partnerships, cultural policymaking, and corporate engagement.

Honoring the esteemed Directors of the International Advisory & Directors’ Board (IAB), shaping the future of global cultural heritage and diplomacy.

Roles and Responsibilities of the International Advisory & Directors' Board

Strategic Leadership: Directors will provide counsel on Culture Masters' strategic direction, global projects, and sustainable cultural development models.

Governance and Decision-Making: The Board will convene twice a year for official meetings, with additional extraordinary meetings when necessary, ensuring swift and effective decision-making.

Geographic and Disciplinary Representation: The Board consists of renowned international experts in cultural heritage, diplomacy, the arts, and sustainable development, bringing diverse perspectives to Culture Masters’ initiatives.

Advisory Support to ICAPI: The Board will also contribute to the International Culture & Arts Promotion Institute (ICAPI), an affiliated entity supporting ICH preservation and cultural promotion in the future.

The President & CEO of Culture Masters retains the authority to appoint new Directors from unrepresented countries, further expanding the organization’s global reach.

A Milestone for Culture Masters' Future Growth

This strategic transformation solidifies Culture Masters’ position as a global leader in intangible cultural heritage, enabling more effective decision-making, deeper international cooperation, and stronger governance. With the official formation of the Board, Culture Masters is poised to accelerate its vision for a global cultural network, ensuring the sustainable development of ICH worldwide.

The establishment of the International Advisory & Directors’ Board marks a historic step forward, setting the stage for a stronger, more unified leadership dedicated to preserving and promoting cultural heritage on an international scale.

➡ View IAB Directors' Profiles

➡ View Culture Masters' Work