📰 [Arirang Culture Connect | Seoul, 12 November 2025]

Seoul, Korea — Arirang Culture Connect, the global media platform operated by Culture Masters, officially launches a new global editorial section titled “Secret of Creativity.

The section serves as an open platform for writers, artists, and cultural leaders around the world to share their insights on how creativity emerges from heritage, emotion, and human experience. Its inaugural signature series — “From Pansori to Kedehun – The Korean Imagination” — explores how Korea’s creative DNA has evolved from traditional oral epics to digital storytelling, from Han and Heung to the global phenomenon of K-Culture.

🌏 A Global Forum on the Power of Creativity

“Secret of Creativity” aims to become a global dialogue platform on imagination and innovation, linking diverse creative traditions into one interconnected story of humanity.
It begins with Korea — a nation that transformed its history of resilience into a culture of inspiration and empathy.

“Creativity is the deepest form of cultural dialogue,” said Dr. SeongYong Park, President of Culture Masters.
“Through Kedehun — a concept uniting K-Culture, Wisdom, and Humanity — we seek to reveal how Korean creativity embodies universal human imagination.”

🎬 Why Is Korea So Strong? : From Pansori to Kedehun – The Power of Korean Creativity

The word “Kedehun” (케데헌) symbolizes Korean empathy and creative wisdom, a fusion of storytelling, artistry, and moral vision that transcends borders.
The series reveals how Korea’s creative journey — from Pansori’s powerful narrative voice to Parasite’s cinematic brilliance — expresses a distinct cultural intelligence that continues to reshape global aesthetics.

🎯 Key Themes Include:

▷ The Korean Paradox – Small Nation, Great Creativity
▷ Hangul and the Architecture of Thought
▷ Han and Heung – Emotional Energy in Korean Culture
▷ Discipline and Dream: Inside the K-Pop Ecosystem
▷ Storytelling Power – From Pansori to Kedehun
▷ Heritage Meets Innovation – The ICH Dimension
▷ Collective Intelligence and Korean Leadership
▷ From K-Culture to Global Ethics

Each article will weave cultural philosophy, historical reflection, and case-based insight, combining interviews, visual storytelling, and theoretical interpretation.

🧭 Editorial Vision

Main Category: Secret of Creativity
Sub-Series: From Pansori to Kedehun – The Korean Imagination
Publisher: Arirang Culture Connect (Culture Masters)
Editor-in-Chief: Dr. SeongYong Park
Language Policy: English main version with Korean summary translations

This new section reflects Culture Masters’ core mission — to bridge cultural heritage and innovation, and to establish a knowledge network of creative civilizations.
It aims to present Korea not merely as a case study of success but as a philosophical model for global cultural imagination.

🌍 Global Expansion and Participation

Following the Korean launch, Secret of Creativity will open to international contributors, encouraging thought leaders from around the world to share how creativity manifests in their own cultural contexts — from Nairobi’s oral traditions to Lisbon’s maritime art and Kyoto’s aesthetics of subtlety.

All contributions will appear on Arirang Culture Connect, and selected features will be adapted into CM+TV video essays and ichmasters.org educational programs under the banner “The Creative DNA of Humanity.

“The Secret of Creativity is not confined to any one nation,”
added Dr. Park.
“It is the ongoing story of how cultures, through imagination, create meaning and hope for the world.”

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아리랑 컬처 커넥트, 글로벌 인문 섹션 「창의력의 비밀(Secret of Creativity)」 개시

– 첫 시리즈 ‘왜 한국은 이렇게 강한가 – 판소리에서 케데헌까지, 한국 창의력의 힘’ 공개

[아리랑 컬처 커넥트 | 서울, 2025년 11월 12일]

아리랑 컬처 커넥트(발행인: 박성용 대표)는
새로운 글로벌 인문 섹션 「창의력의 비밀」 신설하고,
그 첫 기획 시리즈인 「왜 한국은 이렇게 강한가 – 판소리에서 케데헌까지, 한국 창의력의 힘」
를 제작한다고 밝혔다.

‘케데헌(Kedehun)’은 K-컬처, 지혜, 인간성을 결합한 개념으로,
한국의 창의정신과 공감의 미학을 상징한다.
이번 시리즈는 판소리의 서사적 전통에서 영화 기생충의 세계관에 이르기까지,
한국 예술이 감정·공동체·철학의 융합을 통해 어떻게 세계적 창의문화로 발전했는지를 탐구한다.

[주요 주제]

The Korean Paradox – Small Nation, Great Creativity
(한국의 역설 – 작은 나라, 위대한 창의력)

▷Hangul and the Architecture of Thought
(한글과 사고의 구조)

▷Han and Heung – Emotional Energy in Korean Culture
(한과 흥 – 한국 문화의 감정 에너지)

▷Discipline and Dream: Inside the K-Pop Ecosystem
(규율과 꿈 – K-팝 생태계의 내면)

▷Storytelling Power – From Pansori to Kedehun
(서사의 힘 – 판소리에서 케데헌까지)

▷Heritage Meets Innovation – The ICH Dimension
(전통과 혁신의 만남 – 무형유산의 차원)

▷Collective Intelligence and Korean Leadership
(집단지성과 한국형 리더십)

▷From K-Culture to Global Ethics
(K-컬처에서 글로벌 윤리로)

이 시리즈는 한국의 문화적 상상력과 창의적 리더십을
세계와 공유하기 위한 글로벌 기획
으로,
향후 다양한 국가의 기고자들이 참여하는 ‘Secret of Creativity’ 국제 시리즈로 확장될 예정이다.