Culture Masters Releases Official Promotional Video for WIN 2025-2028
[Seoul, March 22, 2025 – Arirang Culture Connect] – Culture Masters, a global cultural organization, announced today the release of its official promotional video for the World Intangible Heritage Network (WIN 2025-2028), an unprecedented global celebration of intangible cultural heritage.
The cinematic video unveils the full journey of the project, beginning with IP-WIN 2025, a world showcase of invited performances; continuing through PRE-WIN 2026, a grand rehearsal of innovative heritage experiences; and culminating in WIN 2028, the first-ever Intangible Heritage Olympics.
Through breathtaking footage of traditional music, dance, storytelling, and craft-making from across the globe, the video emphasizes the beauty of cultural diversity and the power of shared heritage. It highlights the harmony of ancient traditions and modern creativity, with scenes that include VR and AR exhibitions, intercultural collaborations, and a climactic fusion performance of Korean drumming with K-POP.
“This video is not just a preview of a festival; it is a vision of the future,” said a spokesperson for Culture Masters. “WIN 2025-2028 symbolizes global solidarity, honoring the stories and identities passed down through generations.”
The closing slogan, “World Intangible Heritage Festival & Contest – Where Tradition Meets Innovation,” encapsulates the project’s ambition to connect communities, inspire young generations, and elevate intangible heritage onto a global platform.
๐ The full video and details are available at Culture Masters’ YouTube account at Project WIN 2025-2028.
๐ Culture Masters' International Advisory & Directors' Board Unanimously Endorses WIN 2025-2028
๐ For more detailed information about the activities of Culture Masters, please visit the official website.