Building a Global Cultural Exchange Platform: Culture Masters’ Initiative for Intangible Heritage Artists and Communities

A Vision for a Global Platform in 2026

Culture Masters, in collaboration with leading Korean cities and global intangible cultural heritage (ICH) communities, is preparing to host the World Intangible Heritage Festival and Contest (WIN), tentatively scheduled for October 9 (Friday) to October 18, 2026 (10 days). This initiative aims to serve as a global platform for ICH practitioners, artists, and cultural stakeholders, fostering a sustainable exchange network for intangible heritage worldwide. Currently, discussions are underway with cities in Gyeonggi Province near Seoul, including Suwon and Siheung, which are actively working toward sustainable urban development. The final event venue will be announced at a later date.

The event will not only celebrate ICH but also function as an international hub for creative industries, cultural diplomacy, and sustainable development. Culture Masters aims to make WIN a flagship initiative that attracts global partners and sponsors by demonstrating its potential as a high-impact, influential cultural event.

A Collaborative Effort with Global ICH Communities

WIN will be more than a festival; it will be a shared initiative built alongside intangible heritage communities from around the world. Through this event, participants will not only showcase their traditions but also gain access to a global platform where they can share knowledge, develop sustainable economic opportunities, and create new cultural content.

A Fusion of Tradition and Innovation

Reinterpreting Heritage: WIN will provide a stage for artists and ICH holders to showcase traditional expressions in innovative ways.

ICH and Creative Industries: The event will serve as an incubator for new ideas in art, fashion, gaming, film, and media, demonstrating how ICH can inspire contemporary cultural content.

Expanding Global Networks: Facilitating cross-border collaborations and business opportunities in cultural industries.

Immersive Experiences for Audiences

Thematic Showcases: WIN will feature performances that explore the historical, social, and cultural significance of ICH.

Cutting-Edge Performances: Integrating LED costumes, projection mapping, and media art to modernize traditional expressions.

Interactive Workshops: Providing hands-on experiences in traditional crafts, dance, music, and cuisine.

Global Pavilion: Countries will showcase their cultural traditions through exhibitions and interactive programs.

An Unparalleled Stage for Cultural Exchange

The contest component of WIN will highlight the artistic excellence of ICH performers worldwide. However, the competition is designed not merely as a contest but as a collaborative exchange, ensuring that participants can share their heritage without reducing it to a ranking system.

Evaluation Criteria: Aesthetic value, technical mastery, and creativity.

Fostering Innovation: Encouraging both traditional authenticity and contemporary reinterpretation.

Global Collaboration and Cultural Diversity

The festival will serve as a bridge connecting regions worldwide, fostering international cultural exchange:

International Cooperation: Partnerships with UNESCO, cultural ministries, and experts will ensure credibility and broad participation.

K-Pop Meets Tradition: Special performances will blend K-Pop with traditional dance, showcasing the harmony of modern and traditional cultures.

A Gateway for International Collaboration

Culture Masters and Global Partners: Culture Masters will collaborate with the international community, including UNESCO, cultural ministries, and heritage organizations, to expand global participation.

Corporate and Institutional Sponsors: WIN seeks partnerships with businesses and foundations that support cultural sustainability and the preservation of global heritage.

Strengthening Cultural Business and Economic Growth

Tourism and Urban Development: The hosting cities will gain international recognition while stimulating local economies through cultural tourism.

ICH Certification System: Culture Masters is developing a certification system that will provide ICH-based products and services with international credibility.

ICH Digital Content Expansion: Documenting and digitizing performances, creating AR/VR immersive experiences to ensure long-term access to ICH beyond the festival.

Conclusion: A Shared Future Through Cultural Heritage

The World Intangible Heritage Festival and Contest (WIN) is not just an event—it is a movement toward a future where intangible heritage is globally recognized as an essential cultural and economic asset. Culture Masters invites governments, institutions, corporations, and sponsors to join this initiative in shaping the future of intangible heritage together.

For partnership and sponsorship inquiries, visit https://www.culturemasters.org/sponsor-culture-master.